Category Archive

AUCKLAND, Wednesday: FCB this week launches a new brand campaign for Wattie’s, inviting Kiwis to “feed the love” using their iconic products to deliver the message. 

AUCKLAND, Monday: Indie ad agency R26, with Kingsland producer Hood & Co, has launched a new campaign for leading smart device manufacturer Oppo, aiming to shine a light on its latest flagship device, the Find X3 Pro, and its cutting-edge camera with professional DSLR-level features.

AUCKLAND, Friday: Special Group & Tourism NZ have launched what they call “a new holiday season”, Recharge Season, which aims to encourage Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead.

AUCKLAND, Today Oceania Healthcare’s vision to reimagine retirement living has been brought to life in a new integrated campaign via Ponsonby indie YoungShand. The launch is YoungShand’s first piece of brand work for Oceania since winning the account in 2019.

AUCKLAND, Today: TBWA\NZ and ANZ have launched a new brand platform “to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need”.

AUCKLAND, Wednesday: Newton-based indie creative shop Motion Sickness has developed Te Whānau O Waipareira’s Proud To Be Māori campaign, which aims to reflect “the optimistic, passionate and aspirational spirit” that guides the West Auckland urban Māori support network.

AUCKLAND, Today: Flight Centre NZ has turned to the Aussies to add the finishing touches to its latest marketing makeover “just in time for the first green-zone flights from Australia to New Zealand”. 

AUCKLAND, Today: dentsu NZ has helped Pizza Hut to launch a distinctive new brand platform, after winning the creative business in a successful pitch. The incumbents were Stanley St (brand) and 99 (retail).

AUCKLAND, Today: Mitre 10 PR manager Lisa Wilson (a former freelance comms consultant) writes: “We’ve just launched the Mitre 10 Weekend Makeover series.

CHRISTCHURCH, Today: Strategy Creative has launched You’re Due South campaign, which aims to inspire Kiwis to visit Southland.