AUCKLAND, Monday: Pitchblack’s latest campaign for the Almighty healthy-drinks brand literally sings the praises of its new Sparkling Water range, for both its low sugar content and its sustainable packaging.
Quintessentially Kiwi
AUCKLAND, Today: Newton-based ad agency Motion Sickness has launched a new education campaign for Netsafe, called Your News Bulletin.
Richer With Me
AUCKLAND, Friday: Parnell-based social media & content agency Culture has launched a campaign, Richer With Me, which implores citizens to use social media for good.
Brain Science
AUCKLAND, Tuesday: CBD-based behavioural agency NeuroSpot has tapped into the wonders of neuroscience to optimise the performance of Trustpower’s We’ve Got The Time campaign.
Chick Flicks
AUCKLAND, Tuesday: In February, Burger King and Pitchblack convinced the beef-loving town of Bulls to try the new plant-based Rebel Whopper. In the first six weeks after launch, sales were +87% above sales forecast and, with the burger selling out momentarily in some restaurants, it would become one of BK’s most successful launches.
Sydney-Ak combo for Visa
AUCKLAND, Today: 97 per cent of Kiwis say they will shop local and support small businesses as the country continues to band together in the wake of Covid-19.
Making Scents
AUCKLAND, Thursday: Just what does the internet smell like; spicy memes, thirst traps, salt bae, fake tan? To answer this most pressing of questions, promoting its broadband offering, 2degrees and TBWA have brought back Rhys Darby for one last mission.
Vape ads shot in-house before law change
AUCKLAND, Wednesday: The new campaign launched today for Kiwi-owned vape company Alt – including two tvcs and print ads – was produced entirely in-house.
Lockdown Magic
AUCKLAND, Thursday: Red Seal, with their Britomart-based creative agency Studio Nash, have launched their new global positioning, Incredible Inside, directed by Film Construction’s Perry Bradley.
Kiwis win in Oz
SYDNEY, Tuesday: Aussie site Bestadsontv has featured two powerful Kiwi winners in its Best Interactive division this week – WiTH Collective’s ASB Borrow The All Blacks, and Clemenger Wellington’s Voice of Racism (starring the voice of Taika Waititi).
