AUCKLAND, Today: Steinlager has this week launched a moving new brand platform championing “New Zealand’s finest”, led by an epic new 90” spot created by DDB Aotearoa.
A tribute to 2020
AUCKLAND, Friday: With many Kiwis unable to return home this holiday season, Contagion and Villa Maria have launched a digital campaign that aims to capture the sentiment of the festive period where the only option to connect with friends and loved ones between New Zealand and the world is from afar.
Macca’s Endless Summer
AUCKLAND, Today: DDB Aotearoa and Emirates Team NZ sponsor McDonald’s NZ are launching a new summer campaign expressing support in “classic Macca’s fashion”.
Bedtime a little darker
AUCKLAND, Today: Buying a house, getting married and having a baby are the main life events that trigger New Zealanders to consider getting life insurance. And Special Group’s new Get life right campaign for Partners Life targets new parents by turning classic nursery rhymes for kids into ones more suited for adults.
Auckland indie saves NZ blushes at Epica
PARIS, Today: Despite the influence of M+AD Daily ed David Gapes on the Epica Awards jury roster, NZ failed big time at last night’s awards presentation. Just one Kiwi agency – Newton-based Motion Sickness – made it through to the shortlist.
Gimme Shelter
AUCKLAND, Tuesday: Production company 3&7, with Colenso BBDO, has shot an amusing new Mars Pedigree Adoption campaign to help find loving homes for shelter dogs.
The Thought that Counts
AUCKLAND, Tuesday: Sweetshop’s Mark Albiston has directed “a poignant, family-centric” Christmas film for BNZ from Colenso.
Dunedin indie hits hot spot
AUCKLAND, Today: Adpeople from all around NZ are singing the praises of Dunedin indie BrandAid and Auckland’s Eight Productions for their Whiteware Xmas work on the new Smiths City campaign.
Reimagined – ’Twas the Night Before Xmas
AUCKLAND, Today: Integrated comms agency Pead – working alongside production house Swish, media agency MediaCom, and shopper specialists Raydar – has launched Anchor’s Christmas campaign.
Pead borrows Amsterdam’s red-lights for BMW 4 Series Coupé launch
AUCKLAND, Thursday: BMW has collaborated with integrated marketing agency Pead to stage an activation in The Viaduct inspired by Amsterdam’s nightlife – to celebrate the launch of the BMW 4 Series Coupé. The show-and-tell opens at 1pm today (Thursday), and runs till Friday.
