WELLINGTON, Friday: Clemenger, with Assembly in the production chair, has created a new climate-change campaign, Say No to Wasted Energy, for the Energy Efficiency Conservation Authority’s Gen Less platform, which aims to inspire New Zealanders to use less harmful energy.
Tough Enough?
AUCKLAND, Today: Following the success of several high-profile campaigns – including A Moment Against Silence and The Mensus – dentsu and Movember have created a campaign they say “challenges the very fabric of what it means to be a Kiwi man”.
Agency combo shoots NZ
AUCKLAND, Today: Tourism NZ and Special Group – with support from Stanley St and Good Oil – have partnered with two Kiwi comedians to release a new summer tune, all in the name of supporting domestic tourism.
Hear Me Raw
AUCKLAND, Today: NZ-owned petfood company Animals Like Us – with help from their friends at Flying Fish, HeyYou, John Plimmer, Marx Design and MBM – has launched its first campaign for a ‘raw made easy’ range of dog food, now available in supermarkets.
Barbie the Brave
NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows the iconic kids’ character Barbie tackle the difficult subject of white privilege and racism in a language kids can understand.
Make Way for Tomorrow
AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.
Personality Test
AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.
Safety just got furry
AUCKLAND, Today: Worksafe and FCB New Zealand have launched a new campaign, featuring a challenge to New Zealanders to take a fresh look at workplace safety.
Special & Sweetshop shoot Rusky Meddler
AUCKLAND, Tuesday: New Zealand saw a rise of 24% in overseas enrolments and 50% rise of upload of votes for the 2020 election, after “a Russian meddler” fronted an Every Kiwi Vote Counts campaign from Special Group and Sweetshop.
Art & Industry shoots Trustpower
AUCKLAND, Tuesday: Trustpower returns to TV screens this weekend with their first new brand campaign in two and a half years. Lost & Found, was directed by Chris Dudman of CPD Films from a concept developed by long-term agency partner Art & Industry (Pt Chev).
