AUCKLAND, Today: NZME has launched the next phase of its NZ Herald Trust ‘headspace’ campaign with a series of lo-budget tvcs – all were created in-house, with the assistance of some freelancers, and feature NZME staff.
Dark Cocktail
WELLINGTON, Wednesday: Clemenger BBDO has launched a new Waka Kotahi/NZ Transport Agency campaign, called Doors, throwing drink drivers into a dark cocktail of good nights gone bad. It’s a powerful ad, catching eyes and minds all over the county.
Kiwis sign to global PR net
AUCKLAND, Today: Ponsonby PR agency Sling & Stone (part of a global network) has annnounced two new fulltime hires – Julianna Permitin (ex-Drum), and Rhiannon Hughes (ex-Porter Novelli).
Safe & Sound
AUCKLAND, Monday: Pitchblack Partners are ending the year on a high, discovering the “8th Wonder of the World” in their second Air New Zealand safety video, released this week.
Go Your Own Way (updated)
AUCKLAND, Today: Steinlager has this week launched a moving new brand platform championing “New Zealand’s finest”, led by an epic new 90” spot created by DDB Aotearoa.
A tribute to 2020
AUCKLAND, Friday: With many Kiwis unable to return home this holiday season, Contagion and Villa Maria have launched a digital campaign that aims to capture the sentiment of the festive period where the only option to connect with friends and loved ones between New Zealand and the world is from afar.
Macca’s Endless Summer
AUCKLAND, Today: DDB Aotearoa and Emirates Team NZ sponsor McDonald’s NZ are launching a new summer campaign expressing support in “classic Macca’s fashion”.
Bedtime a little darker
AUCKLAND, Today: Buying a house, getting married and having a baby are the main life events that trigger New Zealanders to consider getting life insurance. And Special Group’s new Get life right campaign for Partners Life targets new parents by turning classic nursery rhymes for kids into ones more suited for adults.
Auckland indie saves NZ blushes at Epica
PARIS, Today: Despite the influence of M+AD Daily ed David Gapes on the Epica Awards jury roster, NZ failed big time at last night’s awards presentation. Just one Kiwi agency – Newton-based Motion Sickness – made it through to the shortlist.
