WELLINGTON, Today: BC&F Dentsu and OMD, working with Meridian, have created a new campaign to launch Turbine Pale Ale for boutique Wellington brewery Garage Project.
PHD spreads Magic feelgood message
AUCKLAND, Today: PHD has created a new campaign for MediaWorks oldies music network Magic, which aims to stimulate the emotional attachment between the feelgood music Magic plays and its audience.
Feculant findings lead to FCB’s launch of kids fashion label
AUCKLAND, Friday: A new kids clothing brand caused a bit of stink when it was launched online during Fashion Week. Concerns and questions began when Fe-cal Kids went live, but it took some digging from local bloggers and the media to uncover the dirty secret – the fashion label’s colourful designs were created from magnified E.coli and the label was a front for Dettol’s Laundry Sanitiser.
VMLY&R + Goodoil shoot Rabobank agri spots
WELLINGTON, Wednesday: Food & agribusiness banking specialist Rabobank has launched a new television advertising campaign via VMLY&R Wellington, highlighting how online deposits with the bank are exclusively used to fund New Zealand’s food & agricultural producers.
DAN/NZ Rugby/Movember’s silent stand against male suicide
AUCKLAND, Tuesday: Dentsu NZ have come up with a novel idea for the NZ Rugby/Movember awareness campaign against male suicide – to put an end to the silence, first engineer a very loud noise from a lot of people!
Jim Henson creative shoots Slingshot spokespuppet
AUCKLAND, Monday: VMLY&R have launched a new Slingshot campaign to highlight the level of customisation that broadband provider Slingshot offers its customers.
Cue … The Drone!
COATSVILLE, Monday: Film Construction has released Ep 3 of its Place online film series which showcases NZ locations and filmmakers. This five-minute edition is titled From The Bird’s Eye and has a tight focus on the use of drones on commercial shoots.
Indie shop runs out 2degrees employment brand campaign
AUCKLAND, Today: Indie agency Run has created a new employer brand campaign for telco 2degrees, with the core message – “if you’re looking for something different then we’re looking for you”.
ANZ shops launch Lynx Xbox
AUCKLAND, Today: Sydney creative agency Emotive, along with NZ agencies PHD Media and Drum PR, have launched a campaign for Lynx and Xbox, with an ANZ esports competition targeted at gamers to find the ultimate ‘Lynx Legend’.
Shotover Films shoots Michael Hill
QUEENSTOWN, Today: What’s it like to stay at Michael Hill’s stunning $38,000 a night luxury lodge in the heart of the Southern Alps? Shotover Films created an experiential commercial for luxury travel designers Touch of Spice that follows a group of friends enjoying the property and surrounding escapes.
