FCB, OMD, Carat, MBM shine at Beacons

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A sell-out crowd of around 1000 of New Zealand’s leading media personalities came together to celebrate the industry’s best work from the past year at the 2016 CAANZ Beacons Awards in association with NZME at the Viaduct Events Centre last night.

Brekky is served

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With the help of Fuse/OMD, McDonald’s has taken to Snapchat to help launch the news of their All Day Breakfast in New Zealand.

Kiwis prefer Made in NZ

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Around half (52%) New Zealanders try to buy NZ-made products as often as possible but it is dependent on the category, according to findings from the Nielsen Brand-Origin Survey.

Where it’s at

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A need to move closer to the production and post-production community in Auckland, leading production/editing & visual effects systems supplier Digital Video Technologies has exited its old home in Penrose and moved to a new site in Grey Lynn.

Sharp rise for OOH in Q1

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The Outdoor Media Association (OMANZ) has reported another period of strong growth for the Out of Home industry with the release today of Q1 2016 revenue figures.

DDB takes Wither Hills to the streets

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DDB – with help from ZenithOptimedia and Young & Shand – has crafted a new campaign for Marlborough winery Wither Hills which aims to inform consumers that the award-winning wine is “more than a name; it’s a place where great wine is Made Beautifully”.