Leading NZ cross-platform entertainment brand The Edge has just hit refresh with its biggest rebrand in 20 years.
Arrivals & Departures: ‘Deep marketing solutions’ for IBM
IBM has appointed Sydney-based Amanda Johnston-Pell as chief marketing officer for IBM Australia & New Zealand. She will report to IBM’s Sydney-based managing director Kerry Purcell (a Kiwi), and she will also take a seat on the IBM Australia & New Zealand board.
Bauer pulls failing title – Netlink goes with it
After weeks of denial, Bauer Media has finally confirmed the closure of Cleo, following an earlier announcement out of Sydney that the title would close in Australia. Bauer also announced that it is moving all magazine distribution from Netlink to Gordon & Gotch.
Arrivals & Departures: DDB keeps the bots at bay
DDB has appointed two more creative directors to join the team. Mike Felix and Brett Colliver both worked at DDB early in their careers before individually moving overseas to travel and work at other top agencies.
MediaWorks launches its integrated news hub
MediaWorks’ multi-platform TV, radio and digital news service Newshub will launch on Monday 1 February.
Clear conscience marketing to the socially conscious consumer
In response to the growing trend of consumers becoming more socially-conscious, BrandWorld has launched an engaging new storytelling platform that “speaks to the heart of every New Zealander”.
Coke launches global campaign
Coca-Cola has unveiled its new One Brand global marketing strategy that brings all Coca-Cola trademark brands – Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life – under one roof.
Arrivals & Departures: MediaWorks remakes its executive team
MediaWorks has appointed Mark David as chief commercial officer. “The CCO role is a key part of our executive team reflecting a broad commercial remit and a focus on customer outcomes,” said MediaWorks ceo Mark Weldon.
Workplace safety in focus
The NZ Advertising Producers Group is to host an information evening in association with CAANZ, ANZA, the Technicians Guild, Screensafe & Film Auckland to provide information to about safety compliance.
Green light for WPP-STW merger
The merger between Australia’s STW Group and global network WPP has been approved by the Australian Competition & Consumer Commission in the wake of the WPP’s move to take a controlling interest in the Australian-based business it has partnered for 17 years.
