Oz as close as it gets

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Little joy for NZ at New York financial advertising show, the Midas Awards. R/GA Sydney, however, won two golds for ANZ Bank’s Novak Djokovic TVC #RallyForGood, and MercerBell Sydney picked up one Gold for ASX FlexClear.

True wins Newspaper Ad of the Month

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True has won November’s Newspaper Ad of the Month for Air NZ This ad has far too many words. Judges Matt Shirtcliffe (Shirtcliffe & Co), James Conner (DDB) and Christie Cooper (DDB) agreed it was “smart and insightful use of the medium”.

New site targets mature Kiwis

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Over60 – a new online destination for people aged over 60 – has launched in New Zealand. “The country’s newest online community is an exciting, informative lifestyle site and social network for the more mature demographic,” says editor Alexandra O’Brien.

Cracking video creative in a digital world

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New research sheds light on how brands can get the best out of video in a digital world where multi-screen users a less receptive to advertising than on traditional TV. Colmar Brunton and parent company Millward Brown have joined forces to produce AdReaction Video Creative in a Digital World, which delivers insights into video viewing behaviour in New Zealand and […]

Ay caramba!

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Phantom Billstickers owner Jim Wilson has penned an amusing response to the appearance in the market of a new competitor in the street poster market – Shout Media.

OMG ups ante on ad fraud & brand safety

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In a move aimed at taking a lead on digital ad verification and to combat issues of ad fraud, viewability and brand safety, Omnicom Media Group New Zealand has announced a partnership with global security outfit Integral Ad Science.