Ad inventory value on both mobile app and mobile web has increased substantially, with CPMs on mobile app up 67% and on mobile web up 57% year-by-year, according to a new report out of PubMatic, a Californian company that supplies automation software to publishers.

Y&R’s Burger King McWhopper enjoyed a stunning Day 2 at D&AD in London overnight, picking up five of the NZ agency’s six Pencils. Also on the board, with one Pencil apiece, were Saatchi & Saatchi, Spark PHD, FCB and Colenso BBDO.

Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) is rebranding its advertising arm 4th Screen to 1st Screen, reflecting the evolution of the mobile sector – as well as the company’s “commitment to being first” in the multi-billion dollar industry” in NZ and Australia.

NZ has 14 finalists through in the Asian Marketing Effectiveness & Strategy Awards in Singapore. Colenso BBDO has eight, Auckland indie Republik four, and Carat two. Australia has 31 finalists.

Global ad platform AdRoll has compressed its annual in-depth ANZ State of the Industry report – first published in NZ by M+AD in February – into a quick, easy-to-digest infographic.

NZ has three Pencil winners (the colour will be announced next month) from the first day of results from D&AD London. Australian agencies notched four.

Sydney-based Big Mobile ceo Graham Christie, a regular M+AD contributor, wraps up the latest mobile news from around the APAC region:

My Food Bag has appointed Saatchi & Saatchi as its agency of record, following a competitive pitch that began earlier this year.