Instagram switches on its ad interface

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Instagram, the photo-sharing app owned by Facebook, has switched on its game-changing advertising API (application program interface), enabling mobile marketers to conduct campaigns in a more automated and efficient way.

How to get the best out of your voice artist

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To help creatives handle their first voice bookings like a pro, Envy Studios executive producer Samantha Jukes spoke with six of Auckland’s busiest voice artists – three new to the market and three of the top brass – and asked them what helps them deliver their best.

Two-pronged topical ad a winner for O&M

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Ogilvy & Mather has won July’s Newspaper Ad of the Month award with another of their Rebel Sport National Pride ads. Judges Rob Longuet-Higgins (Barnes, Catmur & Friends) and Peter Wujkowski (Geometry Global) agreed it “immediately stood out on the judging table with its strong visual lead idea”, but its success was ultimately because “it was topical on two fronts”.

Garrett for Prez

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Spikes Asia has named the juries for the Creative Effectiveness, Innovation, Healthcare and Integrated categories, which complete the line-up for the 2015 Festival. Just one from NZ this time – but Colenso BBDO ceo Nick Garrett (soon to be ceo at Clemenger BBDO Melbourne) is a jury president (on Creative Effectiveness).

Air NZ launches new brand campaign

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Air NZ has launched a new brand campaign, Where to Next, out of True. Buried, for the moment, is the zany humour of much of the airline’s recent work, replaced by stunning imagery from the countries Air NZ flies to, including new destinations Houston and Buenos Aires.

Ads get the boot at NBR online

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NBR Online is to eliminate all advertising spots on its home page – with the sole exception of the banner that runs across the top of the site – from Monday 31 August.