NZME’s Sunday Herald launched its new lifestyle insert Spy at the weekend. The company says the new title aims to meet the gap in the market left by New Idea no longer producing New Zealand content.

Austin, Texas, October 27: Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today released its latest edition of the Sizmek Index, this time examining video advertising adoption and trends across several consumer verticals.

Spark has confirmed rumours that it’s appointed Shine as its strategic agency (but not the above-the-line appointment hinted at in the rumours), and Colenso BBDO as its creative brand agency.

Entries for Australia’s AWARD Awards close this Friday (October 30) at 5.30 Eastern Australia time. There is, however, an extended deadline offer.

The Sweet Shop Australia managing director Wilf Sweetland has been appointed chair of the Australasian Writers & Art Directors Association (AWARD), replacing Sydney adman Mark Harricks who steps down after two years.

“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.

TubeMogul, an enterprise software platform for brand advertising, has unveiled its integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and will provide it to advertisers in Australia and New Zealand.

Global mobile ad platform InMobi has picked up two gongs at the Mobile Marketing Association’s Smarties Awards in New York.

The Marketing Association has extended the entry deadline for this year’s NZ Direct Marketing Awards to next Friday (30 October) at 5.30pm … but you need to apply for this extension today (scroll down for the contact address).