APN Outdoor has named its first winners in its four-week campaign to promote its premium network of large format roadside billboard. Y&R Media’s Dorota Girdleston won the big prize, while Kate McDowell from Zenithoptimedia and Courtney Barnett from FCB Media won backup prizes.
Colenso adds a brace of Silvers to its Lions haul
Colenso BBDO has won two more Silvers on Day 4 of the Cannes Lions Festival. The Auckland agency took a Silver Lion for Volkswagen Reduce Speed Dial in the Cyber Lions category …
Q+A with Lightbox’s David Hine: marketing an ad-free service
David Hine is head of sales & marketing at homegrown SVOD service Lightbox. He is a marketing man who’s brought 17 years’ business experience to his new role. Entertainment, you might say, is in his DNA.
New name, arm and HQ for BTL (updated)
Auckland indie agency BelowTheLine has rebranded at BTL, set up a new digital arm and a new website, and set up a new office in a renovated character space in Fanshawe St.
Dove, RadioLIVE, Spark PR & Activate celebrate #realstrength in modern men
Dove Men+Care, with Spark PR & Activate, have launched a ‘Real Strength’ initiative to celebrate the caring side of modern men, partnering with RadioLIVE’s Duncan Garner.
Westpac, with help from friends DDB & Starcom, got the message through
The May Westpac Chopper Appeal has wrapped and thanks to a smart digital media strategy, new technology and a confronting creative video series by DDB & Starcom, more Kiwis than ever are aware of the life-saving work of the rescue helicopter crews across the country.
Silver, Bronze Lions for Colenso, DDB
Colenso BBDO has won a pair of Silver Lions plus a Bronze Lion in the Promo & Activation category at the Cannes Lions Festival. DDB picked up a Bronze.
Flava focus on Maori New Year
NZME’s Flava hiphop/R’n’B network has forged a partnership with Auckland Council’s Matariki Festival, which spans the 29 days of Matariki up to Sunday 19 July.
Simply You puts on weight
Bauer Media is to launch a brand extension – entitled Body & Beauty – for its biannual Simply You magazine.
Colenso takes NZ’s first Gold in Cannes
New Zealand’s first Gold Lion in 2015 was announced overnight in Cannes – it went to Colenso BBDO for winning the Press category with its Breast Cancer Foundation Breast Cream, developed in conjunction with Skinfoods. NZ also scored four Bronze Lions in the Press category – three to Y&R and one to Colenso.
