CAANZ and AUT have announced dates for their Strategic Planning Lab in Auckland. The event will be staggered over 2½ days between April and June.
Paul Henry makes cosmic house calls
MediaWorks has shot two 15sec video promos for the upcoming Paul Henry Show on TV3 and RadioLIVE. http://youtu.be/Yo43QiNXtNI http://youtu.be/Y91oTABvKdkThe campaign, which went to air last week, was shot by independent DOP Ryan Heron, and produced in-house at MediaWorks TV. CREDITS Creative Director: Ant Farac Art Director: Juita Tambunan Directors: Kirrily Denny & Simon Lambert Assistant Director: Jen Butcher Producer: Rob [...]
Facebook unveils conversion lift measurement
Facebook has today announced a streamlined way to measure conversion lift, which gives advertisers a scientifically proven way to determine the additional business results driven from people reached by Facebook ads across devices.
Beep-test with a cricket spin gets hearts pumping
As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.
Takin’ it to the streets
Phantom Billstickers – those fleet-footed rock’n’roll poster pasters and poetry lovers who’ve been in the business so long that Lorde’s mother was one of their feature poets back in the’90s – has morphed into a large and significant member of the NZ ad business.
Arrivals & Departures
Colenso BBDO appoints its first international group business director: After an extensive search Colenso BBDO has appointed Rachel Morgan as international group business director to lead Fonterra’s domestic and global business – this includes Fonterra Brands New Zealand and a rapidly growing portfolio of international projects led from New Zealand.
Quick fix
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Duster steps aside after 25 years with Clemenger
After 25 successful years, Clemenger BBDO Executive Creative Director Philip “Duster” Andrew has decided 2015 is the time for new challenges. This week he announced to staff and clients that he will leave the agency in April.
Fonterra and Colenso turn to a 5 year old girl to write their latest Anchor Milk campaign
Everyone knows that milk is full of goodness, but not everyone knows just how much or how useful that goodness is for helping grow healthy kids.
Fest issues 2015 call for entries, unveils new Creative Data category
Significant changes to categories were revealed when entries to Cannes Lions 2015 opened on Friday. Chief among them is the launch of a Creative Data Lion, established in response to industry demand and set to establish a benchmark for groundbreaking, data-fuelled creativity.
