Fairfax Media has appointed Ellen Read as national business editor: “Ellen will be responsible for setting a bold business content and audience strategy, harnessing the power of Fairfax business journalists around the country to enhance existing products – and develop new ones,” said Fairfax Media group executive editor Sinead Boucher.
We’re back – and loving the golden summer
This is the first 2015 edition of the M+AD daily newsletter. We at M+AD are back from our short summer hibernation – but with the golden weather rolling on, we’re still very much in holiday mode.
Arrivals & Departures
Marketer Jenny Stiles joins Nielsen on January 19 after a six-month stint at Fairfax Media (where she had been northern region marketing manager in the publisher’s new-look national management team). Prior to Fairfax, she’d been executive director at News Works, the newspaper industry’s promotional cooperative.
Experiential sector lays out its gameplan for 2015
Just before Xmas the experiential industry held its final meeting for the year, bringing together the teams from 20 agency members of the Experiential Marketing Association of NZ to hear the latest news on industry initiatives from the EMANZ executive committee.
Move over, Brian & Judy
Leading NZ media exponent Fleur Revell has launched a training blog to help business owners and managers prepare for media interviews. The major players in the field for years have been Brian Edwards &Judy Callingham – but Revell’s venture is the first to work online.
NZ creativity makes the global top 4
New Zealand was the eighth-ranked creative country in the world, according to Australia’s Bestads rankings out of Campaign Brief (the rankings are based on global awards wins).
Air NZ taps Benji Marshall
Air New Zealand has recruited NRL star Benji Marshall for a series of videos promoting the airline’s sponsorship of the 2015 Auckland Nines rugby league tournament.
New Year, new look
For the first time in months MasterCard Surprise is not the most preferred ad – in fact, it doesn’t even make the top 10 (currently at #11). But debuting in December are KiwRail, New World Noel, Jeep, and NZTA Local Legends.
Spoiled brat update
Peugeot Scooters are celebrating their arrival in New Zealand by giving a Peugeot Kisbee scooter away free to every customer who buys Peugeot’s stylish new small car, the 208.
More Kiwis chose online newspapers – but stay with print magazines
Increasing numbers of New Zealanders are reading newspapers online, and intend to do more in the coming year, according to research by a local PR agency.
