FCB have picked up the September ORCA with an unconventional radio ad for Mitre 10 Mega that formed a roadblock on radio by playing a song across six radio stations at once. The latest campaign was launched to reposition the brand and claim “The Weekend”.

Cannes Lions has launched the Creative Data Lions and expanded Innovation Lions which will form part of a new, two-day Lions Innovation Festival within next year’s International Festival of Creativity.

CAANZ has announced the call for entries for the 2015 Axis Awards – marking the 35th anniversary of NZ’s premier creative advertising awards show.

As strategists, our job first and foremost is to be a virtual soothsayer into a consumers’ world, writes Peita Pacey, strategy director at OMD Sydney.

Republik’s ‘Wide War One’ campaign for Fuji Xerox, already a multiple award winner, has taken top prize at the 2014 International ECHO Awards. 

BRUSSELS: Brand advertisers believe that consumer insight and viewable advertising are the key to unlocking digital investment, according to a new study.

Auckland’s Glug – motto More Notworking than Networking — reports a turnout of more than 90 advertising creative, design and digital types at its latest event held at 1885 Britomart.

FCB New Zealand, CB NZ Agency of the Year, has been awarded a Gold and Best International campaign for its National Depression Initiative, at the IPA Effectiveness Awards, the world’s most rigorous and prestigious awards scheme, which took place in London this week.