Significant changes to categories were revealed when entries to Cannes Lions 2015 opened on Friday. Chief among them is the launch of a Creative Data Lion, established in response to industry demand and set to establish a benchmark for groundbreaking, data-fuelled creativity.
Places in the heart
Air New Zealand has shot a new broadcast TVC starring three of the airline’s brand ambassadors – Mahe Drysdale, Valerie Adams and Dan Carter.
Publisher taps three for new digital team
NZME. has released details of its new group digital team in a move designed to bring the power of its digital audience and content propositions together across the business.
Brother Design gives flatbread a new look
The family-owned firm of Farrah’s has been a national name since 2010 and now leads the flatbread category. But the sector is undergoing a transformation.
The first networking event of the year
The first Media Mingle for 2015 will be held at Sweat Shop Brew Bar from 6pm on Wednesday 11 March.
Adbiz social media site makes a debut
A group of California-based admen and marketers has launched Shocase, a social network for marketing professionals. “Think, LinkedIn + Pinterest + Facebook + Youtube rolled into one,” says Mark Cameron, publicist at the Confluence Group, the LA digital/PR/creative agency behind the venture.
Carl Jr’s new Super Bowl ad
Surprise, surprise – Carl’s Jr’s Super Bowl ad stars an almost-naked woman. The ad, which stars swimsuit model Charlotte McKinney will screen at the big game on Sunday 1 February.
Arrivals & Departures
Auckland-based digital outfitters BKA has promoted Dane Tatana to general manager: Tatana was formerly an account director at the company. He succeeds Steve Allison who has changed roles to focus on bka Interactive’s business-to-business app Go Team marketed through sibling company bkaBoom.
Saatchi’s ASB campaign targets uni students
Following a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), Saatchi & Saatchi and ASB have launched the bank’s next social instalment – this time on Snapchat, further cementing their position, the agency says, as New Zealand’s most social bank.
New look TVNZ OnDemand coming
A new-look TVNZ OnDemand launches in February – with changes that will interest advertisers. “NZ’s favourite content has never been easier, faster or as fun to view,” said TVNZ OnDemand general manager Jason Foden.
