AUCKLAND, Today: A M+AD reader comments on yesterday’s story about the early cannabis-fuelled Chesdale campaigns: “Saatchi didn’t exist in NZ until the mid-80s when they bought a local agency called Campaign.”
NZ influencer marketing white paper
AUCKLAND, Today: The Social Club (which claims it’s NZ’s largest influencer marketing agency) has just released a study into the influencer marketing sector in NZ – including some global stats.
Sealy Australia snuggles up to DDB NZ
AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.
Ola turns heads with Zambesi
AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week.
Exquisite dribble from Ronaldo
SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions.
Classic tvc created after smoking pot
AUCKLAND, Sunday: The Kiwi classic Ches’n’Dale advertising jingle was created after a copywriter and art director came back from smoking “some half decent weed” in an Austin A30 car in the then unfashionable suburb of Ponsonby.
WPP to sell Kantar
SYDNEY, Today: WPP AUNZ has entered into an agreement to sell 100% of its interests in the Kantar businesses in Australia and New Zealand (Kantar).
Alt Group wins in Germany
AUCKLAND, Thursday: Grey Lynn-based design company Alt Group has been awarded three top honours at the 2019 Red Dot Awards, one of the world’s largest design competitions held each year in Germany.
TBWA digitises Daffodil Day donations
AUCKLAND, Today: TBWA Group has launched the new ANZ Smart Daffodil, an innovation designed to disrupt the tradition of donating, and to raise funds for the Cancer Society this Daffodil Day.
Twist and Shout
AUCKLAND, Today: PHD has placed a youth-targeted Mercedes-Benz NZ campaign with Ponsonby-based street post outfit Shout Media.
