AUCKLAND, Today: Wellness tonic No Ugly – a brand formed by ad people who applied their advertising and FMCG marketing experience to create a compelling brand story and a new distribution model – has formed a relationship with The Better Drinks Co so that both parties can capitalise on a rapidly growing trend in functional beverages.
Colenso & IAG create ads for people who don’t have time for ads
AUCKLAND, Today: Colenso BBDO has created ads for busy people, relaunching State Insurance with a modular campaign.
Colenso, DDB, Y&R score in the US
NEW YORK, Tuesday: One 1st Prize (equivalent to Gold), a 2nd Prize, and four 3rd Prizes went to New Zealand entries at the 2019 New York Festivals Advertising Awards, announced last night.
Run Auckland boost for Design Assembly
AUCKLAND, Today: Downtown creative agency Run has launched Get More Being a DA Friend campaign for Design Assembly (“the home of New Zealand visual design for 10 years”).
DDB, Colenso relaxed about sell-offs (Updated)
AUCKLAND, Today: The ad agencies that serve two iconic brands in NZ – Vodafone (DDB) and Fonterra’s Tip Top (Colenso BBDO) – are likely to retain their clients for some time yet, despite both being sold offshore.
ANZ and TBWA tell a bee to bee story
AUCKLAND, Today: ANZ New Zealand has launched a campaign that hits the sweet spot as it recognises the important role of business customers.
Not sure how to ask for a raise? Extra Pep Talks can help with that
WELLINGTON, Tuesday: Extra Gum, via Colenso BBDO, has released Extra Pep Talks, a voice-assistant-based online conversation tool that is designed to build confidence.
Wunderman Thompson rejuvenates Samsonite
LONDON, Today: A sexy high-energy global campaign for Samsonite is giving the venerable luggage brand a whole new look. The campaign will run globally across regional Samsonite social and online channels from today (and, eventually, other media).
Sobering thoughts
AUCKLAND, Today: It’s a slow news day, so M+AD is tapping into thoughtful pieces running in other media over the past 24 hours – like “the best commercial of all time” (on this page), and a lively take on the pleasures & perils of the demon drink by NZ Herald columnist Matt Heath (scroll down for the link).
The best commercial of all time?
BERLIN, Today: “Try not to cry watching this Ramadan-themed BMW ad by German agency Serviceplan that targets the Middle East, but tells a universal story,” says the Ad Nut columnist at Campaign Asia-Pacific.
