Auckland, Today: Primary school students will have some new friends come Term Three, thanks to a special children’s book developed by Spark PR & Activate and not-for-profit outfit Keep New Zealand Beautiful.

Auckland, Today: VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from Val Morgan Outdoor to become VMO in 2014, VMO has continued to grow and evolve, calling for an update to the VMO persona.

One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff?

The Rock is rolling out a new station logo from next week – the first visual rebrand in the station’s 27-year history. The new visual identity is part of the new brand marketing campaign which celebrates the loyalty of The Rock’s listeners and their faithful love of rock music (scroll down for the rebrand launch reel).

One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll down for the link).

Auckland, Today: Hot off the heels of a strong creative launch, Skinny is continuing to celebrate its new Get The Skinny campaign with New Zealand media-firsts and uniquely ‘Skinny’ executions from PHD and Spark PR & Activate.

“I’ve been blocked from your fantastic website,” writes Talkies PR’s Richard Carter. “What kind of paranoid pyjama-wearing bastard fiddles the knobs in your IT department?”

Special Group has created a mobile-first game for Kiwi FMX superstar Levi ‘Rubber Kid’ Sherwood to celebrate the nationwide release of his dedicated 473ml Red Bull can.