The Advertising Standards Authority has unveiled New Zealand’s top 10 most complained about ads of 2016. The cause of complaints – as recorded in the ASA’s annual report – ranged from encouraging illegal behaviour, to racism, drug use and inappropriate sexual content.
NZ agencies emerge in six Cannes shortlists
NZ picked up a further 25 finalist spots overnight at the Cannes Lions Festival – in Cyber (two), PR (five), Print & Publishing, Promo & Activation (10), Outdoor (three), and The Glass.
Arrivals & Departures: Swedish ace exits Ikon for senior role at OMD Wellington
OMD Wellington has snared Swedish media gun Linus Hjoberg as its new managing partner, replacing Meghan Signalness who is heading to Amsterdam for an international digital marketing role with a global beverage company.
Colenso wins NZ’s first Gold Lion
Colenso BBDO has won NZ’s first 2017 Gold Lion in Cannes – in the Health & Wellness competition over the weekend – for Fonterra Milk Slams.
Cannes 2017 – the numbers
A total of 41,170 entries across 24 Lions categories have been received for the 2017 Lions Festival now under way in Cannes. The nascent trend of clients entering work directly continues to grow strongly across all Lions, and is up 69% year on year.
It’s official – advertising won’t make you drink more
There is no correlation between advertising expenditure and alcohol consumption, according to a new study out of the NZ Foundation for Advertising Research.
Arrivals & Departures: FCB NZ taps new leader
FCB New Zealand has today announced the appointment of Dan Martin as the agency’s new ceo, based in Auckland. He replaces Brian van den Hurk who retired in February.
Kiwis urged to shun casual racism
Clemenger BBDO|Touchcast has launched a new NZ Human Rights Commission campaign urging Kiwis to question casual support for racism.
Global digital growth will pass TV in 2018 – DAN report
Digital’s share of total media global spend is predicted to reach 37.6% in 2018, versus 35.9% for television, according to a new DAN report.
Act Responsible returns to Cannes
The Act Responsible movement returns to the Cannes Lions next month, with an exhibition of the best ideas promoting good causes, from 72 agencies in 32 countries.
