After a complete absence from the top 10 last year, New Zealand ad creativity has returned to D&AD, securing 8th spot on its prestigious global agencies chart, released in London overnight. A highlight was the achievement of DDB NZ’s Geordie Wilson, who was ranked #17 copywriter in the world.
DDB wins NZ Steel – without a pitch
New Zealand Steel has appointed DDB as creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS. The appointment will see DDB leading all advertising communications across the business.
Entry call: No super-agency super-groups, please
The Comms Council has issued the entry call for the 2018 Battle of the Ad Bands – the 11th annual edition of this classic music event in Auckland. So far, only a broad outline is provided – but more info will be forthcoming shortly.
How SEO & UX work together
SYDNEY, July 3. – Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed.
AMP seeks ad & film creatives for $10k grants
Creatives, who we believe are likely to be readers of M+AD Daily, are specifically sought by the latest AMP round of scholarship applications, according to a release sent to us by Lily & Louis PR.
Arrivals & Departures: Snapdragon Media hires two execs
Auckland-based publisher Snapdragon Media has engaged two new team members. Rebecca Knight has been appointed as sales manager. She joins Snapdragon from Bauer Media and will be managing the direct advertising for Kidspot as well as all advertising across lifestyle brand Her World.
Curious shoots a mystical romance
Curious director Florian Habicht, who executive producer Kate Roydhouse describes as “defiantly different”, and art director Teresa Peters are the creative directors and stars of a new campaign by NZ fashion cult brand Miss Crabb; matching the imaginative ideas that are their hallmark to the individuality of the range.
Colenso enlists NZ global star names for new brand platform
Colenso BBDO is launching Skinny’s new brand platform Get The Skinny, created in collaboration with PhD and Platform 29, which sets out to prove that Skinny will do anything to keep prices low and customers happy, by recruiting the world’s biggest names.
Revamped: NZ Code for Responsible Advertising
All new ads need to comply with the new Advertising Standards Authority’s new Advertising Standards Code – released yesterday.
Air NZ, Whittaker, HPA, NZME, BP, AA up for NZ Marketing Awards finals
The finalists – just announced for the 2018 TVNZ-NZ Marketing Awards – show an 8% increase in the number of unique entrants, and a 25% increase in finalist numbers.
