SYDNEY, July 3. – Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed.
AMP seeks ad & film creatives for $10k grants
Creatives, who we believe are likely to be readers of M+AD Daily, are specifically sought by the latest AMP round of scholarship applications, according to a release sent to us by Lily & Louis PR.
Arrivals & Departures: Snapdragon Media hires two execs
Auckland-based publisher Snapdragon Media has engaged two new team members. Rebecca Knight has been appointed as sales manager. She joins Snapdragon from Bauer Media and will be managing the direct advertising for Kidspot as well as all advertising across lifestyle brand Her World.
Curious shoots a mystical romance
Curious director Florian Habicht, who executive producer Kate Roydhouse describes as “defiantly different”, and art director Teresa Peters are the creative directors and stars of a new campaign by NZ fashion cult brand Miss Crabb; matching the imaginative ideas that are their hallmark to the individuality of the range.
Colenso enlists NZ global star names for new brand platform
Colenso BBDO is launching Skinny’s new brand platform Get The Skinny, created in collaboration with PhD and Platform 29, which sets out to prove that Skinny will do anything to keep prices low and customers happy, by recruiting the world’s biggest names.
Revamped: NZ Code for Responsible Advertising
All new ads need to comply with the new Advertising Standards Authority’s new Advertising Standards Code – released yesterday.
Air NZ, Whittaker, HPA, NZME, BP, AA up for NZ Marketing Awards finals
The finalists – just announced for the 2018 TVNZ-NZ Marketing Awards – show an 8% increase in the number of unique entrants, and a 25% increase in finalist numbers.
Arrivals & Departures: New chief at PREScom
The Comms Council has appointed Brand Spanking director Mark Pickering to the position of Chair for the PR, Experiential, & Social Media Committee (PREScom).
NZ export milk giant taps China agency
United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by NZ’s Open Country Dairy to build its digital marketing presence in China.
Fast-growing NSPR rewards two with board spots
Leading Auckland-based PR firm NSPR has announced the appointment of two new directors, Lynda Millward and Kate Barron, in what managing director Niki Schuck calls “an investment in the future”.
