New independent research about farmers’ and growers’ media habits reveals the rural market is unique. In response to demand from marketers for more data on the rural media landscape, four major publishers have collaborated to have independent research done about farmers’ and growers’ media habits.

Auckland agency Boyd PR is working with the South Australian Tourism Commission to develop and grow Adelaide and South Australia as a destination of choice for Kiwis.

The Warehouse Group NZ’s recently appointed chief marketing officer Jonathan Waecker has been named among the global panellists fronting up to the inaugural Advertising Week at Luna Park Sydney.

New Zealand interactive advertising reported in 2017 reached a record $NZ923m for the full year ($257m Q4) – a 7% year-on-year increase.

Public relations companies exist to, among other things, get publicity for their customers. It therefore stands to reason that the agency should have the chops to get itself publicity too. And that’s something which independent research from Tangible Media has shown Pead PR does better most.

Agency executive Paul Manning has walked away from a lucrative career as MD of one of the nation’s largest creative shops to take a $5 million punt on a start-up business in a start-up industry that doesn’t exist yet.

You can always rely on NZ Herald writer Chris Rattue to provide a searching examination of major sports events. In Saturday’s paper his focus was the World Championship Parker vs Joshua heavyweight title fight (read it here).