Led by newly appointed ceo *Darren Linton, a veteran of business disruption and the former head of international marketing for Universal Pictures, Yellow has just launched a brand refresh to better reflect the brand’s digital-first identity.
NZME wins rare recognition for its open mind
NZME is justifiably spreading the word on its achievement as the first media company in New Zealand to be awarded the Rainbow Tick, acknowledging its active effort to be a diverse, innovative and inclusive organisation.
Voiced by Sam Neill, mate!
Campaign Asia-Pacific has followed up on its recent two-star review of Grey Lynn indie True’s Katie Holmes/Cuba Gooding Jr Air NZ inflight safety video – with no less than a five-star take on the agency’s work, including its latest (the one with the animated Kiwi, Pete, voiced by Sam Neill).
Arrivals & Departures: iProspect welcomes global talent
iProspect New Zealand has made two key senior hires, welcoming Nicola Yates as head of paid media and Falk Werner to its downtown Auckland home as digital performance director.
Fuse & OMD add spice to McDonald’s with Snap Ads
McDonald’s has added heat to the release of its Spicy Shaker Fries using a new, custom Snapchat geofilter and 10-second Snap Ads.
Five hits for Chemistry in New Orleans
Westhaven-based integrated indie agency Chemistry Interaction has won five prizes at the 2017 DMA International Echo Awards in New Orleans.
Coming Attraction: Alibaba at Ad:Tech 2017 Auckland
Auckland’s upcoming annual IAB Ad:Tech marketing & media technology conference promises to shine more light on the arrival in NZ of Alibaba and the immense opportunities this opens up for NZ on the Chinese market.
Arrivals & Departures: FCB promotes ‘much-loved’ suit
FCB has announced the promotion of Jane Wardlaw to the position of head of account management, replacing Matt Scott. Wardlaw, who has worked at the agency for over 15 years, most recently held the title of group account director for Mitre 10.
AR/VR emerging technology in the brand space showcase
Over drinks and canapés this Thursday 12 October 12, experiential agency Brand Spanking and the AR/VR Garage will present a complimentary demo of the latest in virtual and augmented technology – and its relevance to brands and businesses.
Who’s running your business – you or your fridge?
The last national PwC Herald Talks roadshow for 2017 is The Internet of Things, a topic which NZME says will shine a new light on business practices. The business networking series will visit Auckland, Wellington and Christchurch, with the first event this month.
