Pedigree and Colenso BBDO have taken a blunt, humorous approach to adoption by creating a fully integrated campaign that pairs abandoned dogs with abandoned parents.
Adshel launches location intelligence initiative
Outdoor advertising company Adshel has today launched a targeting initiative for advertisers which integrates property and location insights from CoreLogic with Adshel assets.
Five tips for effective guilt-tripping
Guilt-trip advertising & marketing has a role in charity and government communications but brands and their agencies need to tread carefully in this area if they are to avoid generating anger, according to two UK academics.
99 taps Simon Barnett for first G J Gardner Homes campaign
99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
Westfield launches 175 NZ digital screens
Westfield shopping centre owner Sydney-based Scentre Group is about to launch its SmartScreen Network – 175 hi-res digital screens – in New Zealand shopping centres.
Saatchi & Starcom topple Contagion
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as their creative and media agencies of record, following a competitive pitch that began at the end of 2016. The incumbent was Contagion.
David Paine’s funeral today
Pead PR’s David Paine, who died at home last week after a battle with cancer, will be remembered this afternoon at 2.30pm at St Aiden’s Anglican Church, 5 Ascot Avenue, Remuera.
Online costs drop for NZ marketers?
New Zealand exporters are expected to benefit from access to a Google platform which makes it easier to compare prices of products, according to a local marketing expert.
NZ Warc judges won’t be going anywhere
M+AD was a little shy of the mark on Friday when we advised that BC&F Dentsu ECD Paul Catmur and True head of planning Janisa Parag were heading to London to sit on the international jury for the Content Strategy category at the upcoming Warc Awards.
Arrivals & Departures: Smoke taps music wrangler, NZME’s Rich Adams moves, Marketo ANZ marketing director
Auckland commercial music production company Smoke has appointed Sarah Fabrin to manage its marketing and sales. Fabrin has a background in model, retail and music management – she wrangled models and curated for NZ Fashion Week.
