Former NZME executive Phil Eustace has been appointed chair of the Newspaper Publishers’ Association, replacing Gisborne Herald MD Michael Muir, who has held the role since 2007.
30 livewires front for TEDxAuckland
In just four days, 30 innovators and global action makers will take the TEDxAuckland stage at Shed 10 on Auckland’s waterfront.
Country of origin drives purchases
NEW YORK: Nearly 75% of consumers consider a brand’s country of origin to be equally or more important than nine other purchase drivers, according to a new global survey.
Cannes taps six Kiwis for jury service
The Cannes Lions have named six New Zealanders to this year’s juries. In total there are 387 jurors from 40 nations – 40% of them are women (but no NZ jury presidents). There are 13 Aussies. The Kiwis are …
Dentsu Aegis launches global lifestyle marketing agency in NZ
Dentsu Aegis Network has today announced the launch in NZ of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.
Tiger brings Singapore to Aotearoa
Spark PR & Activate, PHD and PHDIQ have brought the dynamism and intrigue of Singapore’s streets to life with Uncage the West – Tiger Beer’s new global campaign celebrates the brand’s Asian origins and transports Kiwis to the bustling streets of the Asian metropolis.
Mastermind takes off with Emirates
Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders to the test with tough questions.
Global interactive stars to speak in Auckland
Over 1000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet in Auckland next month at the inaugural Magnify Conference on immersive technology application, presented by Air New Zealand.
D&AD got it right with Y&R – but DDB missing in action
Last week (Thursday 21 April), the London-based D&AD organisation provided M+AD (and other global ad media) with the final results of Pencil award winners from D&AD Judging 2016. M+AD has now been informed that the information “requires a slight correction”.
YouTube breaks new ground with unskippable six-second ads
YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds.
