Nielsen Digital Ad Ratings is now commercially available in New Zealand, a step the research company calls “a major step forward for the digital measurement of advertising campaigns in New Zealand”.
Big hits raise $18k for Ronald McDonald House
Jack Sock and Lauren Davis aren’t the only winners to emerge from the 2017 ASB Classic. Through Saatchi & Saatchi’s ASB Rally for Charity initiative, the tennis tournament generated $18,090 for Ronald McDonald House Charities New Zealand (RMHC) to help meet the growing demand for its accommodation services across the country.
Arrivals & Departures: 99 taps Greg Forsyth, Newshub grabs newspaper guru
MediaWorks has appointed Oskar Alley as the lead digital editor in the Newshub team. He joins Newshub from Wellington’s Dominion Post where he held a variety of roles including assistant editor, chief reporter, and most recently deputy editor.
Young media agency stars head to Hanoi bootcamp
Asia’s media agencies – including Carat, Dentsu, Mindshare, OMD, OMG, and ZenithOptimedia – are gearing up for Campaign Asia’s MediaWorks, a four-day bootcamp-style training course to be held Wednesday-Saturday 26-29 April in Hanoi, Vietnam.
‘Brave’ Torch Awards entry call
New York, NY – January 17: New York Festivals Torch Awards, a unique creative competition for young creatives 18-27 years old, has opened for entries, and partnered with Today, I’m Brave, a registered nonprofit, whose dynamic mission celebrates people performing Brave acts every day and everywhere.
BCG2 creates multilingual surf messages
Adshel has introduced its new ethnicity targeting initiative, using NZ Census data, enhanced with Roy Morgan’s Single Source data, to identify audiences where they live and work.
Pact opens China to NZ advertisers
VeNA announces exclusive partnership with iClick Interactive, to provide New Zealand advertisers with access to Chinese audiences.
Labour of love
Phantom Billstickers’ publishing phenomenon Café Reader, the free print title published four times a year and widely distributed around bars and coffee shops, is back.
Pride In Print returns to Christchurch (updated)
Pride In Print is returning to the Garden City this year, with Wigram’s Air Force Museum of New Zealand to host the print industry’s gala event on Friday May 12.
Clemenger steers NZTA in new direction
Clemenger BBDO is giving the New Zealand Transport Agency’s long-running, hard-hitting anti-speed campaign a makeover.