More details have emerged of the merger plan between NZME and Fairfax New Zealand -with the deal involving the purchase of millions of dollars of Fairfax assets. Mumbrella reports NZME is set to pay NZ$55 million to acquire all shares in Fairfax NZ.
Zoo’s Slice of Heaven works for kiwi home builder
Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.
My Food Bag terminates Chiefs sponsorship
The home delivery service My Food Bag has decided to terminate a three year partnership with the Hamilton-based Chiefs rugby team after some unwelcome publicity last month. The incident involved players and a stripper at a hot pools venue in the Waikato.
Six kiwi companies score in revamped catalogue awards
Freedom New Zealand, World of Wearable Art, Nutrimetrics, Kathmandu, Harvey Norman and Countdown made history as being the first brands to be crowned in the recently added New Zealand categories at the annual ACA Awards held recently in Melbourne. For 25 years the awards recognise expertise and excellence in catalogue and letterbox marketing.
iHeartRadio launches four new digital stations
iHeartRadio New Zealand has launched four exciting new digital stations across genres identified as opportunities through research and audience demand. Havoc International Airport, Coast Soul, Newstalk ZB 24/7 and 90s Bus are the new kids on the iHeartRadio block.
Spark Lab hits the road with a national tour
For the first time since its launch two years ago, Spark’s free innovation and ideas workshop, Spark Lab, is going national, kicking off with a series of events in Auckland next week. Throughout September and October the Lab will visit Hamilton, Tauranga, Wellington, Dunedin and Christchurch.
MSIX calls for kiwi entries
The MSIX Conference and Awards are back giving attendees the chance to spend a day with those leading the charge in the practice of marketing science. MSIX (Marketing Science Ideas Xchange) has become Australasia’s leading conference exploring the marketing and behavioural sciences, and how they are applied by businesses.
DDB wins Pump and L&P business
Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to be handled by Saatchi & Saatchi.
Cloudy Bay promotion backs young musicians in Australia
New Zealand wine maker Cloudy Bay has a new sponsorship deal to push its brand in Australia. The vineyard has put its name to a series of live concerts featuring the best of Australia’s up and coming musicians.
A “no thank-you I’m driving” commercial for Heineken beer
International brewer Heineken has marked its $200 million Formula 1 sponsorship with what could be a world-first commercial. The star of the video is three-time Formula 1 champion and long-time road safety campaigner Sir Jackie Stewart and he’s shown repeatedly turning down offers of a free beer.
