Category Archive

While New Zealanders increasingly use mobile devices to watch video content, 3.2 million Kiwis aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week. In comparison, online New Zealanders spend 15 hours per week using the Internet. 

NZ has picked up 18 finalist spots in the 2016 One Show’s Cross-Platform, Direct and Print & Outdoor categories. NZ is one of 40 nations through to the finals so far.

M+AD ed David Gapes has been appointed a jury member for the 2016 Epica Awards – a creative show judged by marketing journalists from around the world.

Real estate agents are transforming their front windows into touch-screens in move that emulates website live-link technology.

NZ creatives fared modestly at this year’s YGA Awards in Sydney – converting only one of their five Professional category finalists into Gold.

Gisborne-based grower LeaderBrand has launched an integrated campaign to grow the beetroot category in New Zealand, working with full-service Auckland agency Blackfoot. 

M+AD has made peace with a reader who posted negative comments in response to Tuesday’s story about the pr shop’s new-look website.

The International Olympic Committee has awarded NZ’s Sky network the rights to broadcast the Olympic and Winter Olympics until 2024.

Facebook has launched Delivery Insights to help advertisers to better understand the delivery of their ads and provide recommendations that allow them to quickly take action and improve performance. The company has also unveiled more education materials aimed at helping advertisers with the Facebook ad auctions.