Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.
WPP buys control of STW
One of Australasia’s largest agency groups has emerged from the merger of Australian brand STW and the global WPP holding group.
Ghost of Catmurs past
A thoughtful Xmas gift from Barnes Catmur & Friends has had M+AD’s boffins scratching their heads for the past few days.
Go Media scores 60 new city sites
Nationwide outdoor operator Go Media has won a tender to handle a large portfolio of advertising sites owned by Development Auckland (formerly Auckland City Council Properties).
Partington puts kibosh on Maher rumour
Reports that former MediaWorks TV ceo Paul Maher will convert his part-time role at Ogilvy & Mather into a fulltime executive position may be premature.
Above us only sky
Lotto New Zealand and DDB have crafted a new TVC that aims to inspire Kiwis to imagine Christmas if they won Lotto.
AA Insurance hangs it all out
AA Insurance, for over three years a client of Special Group, has put its creative, direct and media business up for pitch. Although AA marketing manager Melodie Vickars was reluctant to discuss any aspect of the pitch, she did confirm to M+AD that it was taking place.
Arrivals & Departures: DDB welcomes back Brad Collett, Jetmax Media hires Jane Edgecumbe
DDB has appointed Brad Collett as Retail Creative Director in what the agency calls “a bid to continue to hire leading talent and offer world-class creative experience to ultimately help drive sales and business growth for clients”.
Christchurch shop wins Jetstar NZ
Jetmax Media, which describes itself as “NZ’s premier travel media supplier” is now the exclusive media supplier of Jetstar assets across NZ.
NZ’s big misunderstood, untapped market
Baby boomers, the country’s largest market segment, may be one of our most misunderstood and overlooked generations, according to new research from Colmar Brunton.
