Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.
Long overdue
The new Chinese language Tourism NZ/Air NZ in-flight safe-driving video fronted by Chinese film star Huang Lei, has truly cracked the media barrier, with a plethora of TV and print outlets covering the story. “One of my team attended the shoot,” Tourism NZ global brand manager Jodi Redden told M+AD this morning.
Arrivals & Departures: Mango taps fresh talent
Mango Communications has appointed a quartet of public relations specialists – two account directors and two account managers.
Getting mobile
As brands and agencies gather in New York this week for Advertising Week, Facebook has released new tools to help advertisers capitalise on the shift to mobile “and give people a better ads experience”.
Celebrity focus displaces food & lifestyle
Bauer Media has upgraded one of its most popular reader websites, Woman’s Day. The new look sees the site moving away from lifestyle & food content, and introducing a sharper focus on celebrity and gossip.
O&M extends Sealord win
Ogilvy NZ, which was appointed as lead agency for Sealord’s Transtasman account earlier this year, has now also won the Sealord digital business from incumbent The White Agency.
Two-way street
Street poster maestros 0800PHANTOM are taking their message to magazines and online, in a striking campaign featuring George FM deejay Dan Aux, Otis & Sarah Frizzell of Lucky Taco, The Royal New Zealand Ballet and Barry Saunders of the Warratahs.
Arrivals & Departures: Spotify taps sales chief
Music streaming service Spotify has hired Sydney-based former Southern Cross Austereo national sales chief Andrea Ingham to head up its NZ & Australian sales division.
Out with the new – in with the old
Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
DDB & Colenso among the few in New York
Colenso BBDO and Finch’s Mountain Dew Hidden Graphics campaign has won the Design Invention and Product Development Invention categories at Adweek’s Project Isaac Awards in New York. DDB also picked up an Isaac Award – for Steinlager Tweeting Sonar in the Social Media category.
