Following an announcement earlier in the year that Clemenger Group shopper marketing agencies Raydar and Clemenger Shop will merge, group ceo Jim Moser has today announced that the two agencies will now consolidate under the Raydar brand.
Spark taps NZ start-up for Snapchat community management
Spark announced today that it is working with New Zealand digital start-up Mish Guru to manage its burgeoning Snapchat community. The partnership will mean Spark – the largest corporate user of Snapchat – will give rapid feedback to help develop and refine the platform.
Oh Brother, where were thou?
Auckland-based brand & packaging design agency Brother Design has been awarded Silver at the Pentawards, held this year in London.
AWARD & Exit shoot Oz awards video
AWARD Australia has released an unashamedly agency ego-film – out of last year’s Creative Agency of the Year Leo Burnett Sydney, directed by Exit Films’ Brett Ludeman – to help promote this year’s AWARD Awards.
Contagion launches first Harcourts ad
Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.
Long overdue
The new Chinese language Tourism NZ/Air NZ in-flight safe-driving video fronted by Chinese film star Huang Lei, has truly cracked the media barrier, with a plethora of TV and print outlets covering the story. “One of my team attended the shoot,” Tourism NZ global brand manager Jodi Redden told M+AD this morning.
Arrivals & Departures: Mango taps fresh talent
Mango Communications has appointed a quartet of public relations specialists – two account directors and two account managers.
Getting mobile
As brands and agencies gather in New York this week for Advertising Week, Facebook has released new tools to help advertisers capitalise on the shift to mobile “and give people a better ads experience”.
Celebrity focus displaces food & lifestyle
Bauer Media has upgraded one of its most popular reader websites, Woman’s Day. The new look sees the site moving away from lifestyle & food content, and introducing a sharper focus on celebrity and gossip.
O&M extends Sealord win
Ogilvy NZ, which was appointed as lead agency for Sealord’s Transtasman account earlier this year, has now also won the Sealord digital business from incumbent The White Agency.
