AUCKLAND, Today: Leading AUNZ technology-based insights agency Perceptive has secured a new project with Trade Me, which will see them delve into a combination of focus group research and a quantitative usage and attitude survey.
Ads light up US shorts fest
NEW YORK, Today: After a two-year hiatus due to the pandemic, The One Club has announced the return of One Screen, the original short film festival for the global creative community that unites and celebrates filmmakers from both commercial advertising and film industries.
Claudelands to be renamed Globox Arena
HAMILTON, Today: Claudelands Arena is to be renamed Globox Arena since a new partnership has developed between Hamilton City Council and local media business Globox.
Brandspank taps four
AUCKLAND, Today: Indie creative & design agency Brandspank has bolstered its team to allow for continued delivery of “effective, high impact solutions for its clients, whilst also strengthening it’s digital offering”.
Mitre 10 With You All the Way is global No 1
AUCKLAND, Today: Data & insights consultancy Kantar NZ has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as judged by consumers.
Record NZ adspend
AUCKLAND, Today: New Zealand’s media industry has shattered previous adspend records for the financial year, lifting 19.2% from the prior year to move through the $NZ1.1 billion mark for the first time, according to the latest from Standard Media Index.
Sho Pogoni heads back to Perceptive as data science team lead
AUCKLAND, Today: Leading customer intelligence agency Perceptive has appointed Sho Pogoni as data science team lead after “enticing him back” from Westpac NZ.
Stupid Cupid
AUCKLAND, Yesterday: “Last weekend I was out fishing with some mates when we saved a dolphin,” writes Herald on Sunday columnist Paul Catmur, in the Business section of the Sunday paper.
The Digital Café relaunches in Welly
WELLINGTON, Today: The Digital Café is expanding its offering to become a full media planning and buying agency. Co-founder Antony Young said: “That will see us become the first truly independent media agency in Wellington.
Lions name 2 Kiwis for 2022 jury duty
CANNES, Friday: The Lions has selected Colenso BBDO group creative director Kimberley Ragan to sit on the Brand Experience & Activation Lions jury, and FCB executive creative director Leisa Wall for the Creative Commerce Lions jury.
