AUCKLAND, Today: Southern Cross has launched a new integrated brand campaign to convey a simple message: “We’re with you”. The campaign, created by independent Auckland agency True, incorporates TV, print, outdoor, social and digital.
Yeah! Local
AUCKLAND, Wednesday: Phantom Billstickers is putting its weight behind Adrien Taylor & Mark Townsend, the creative entrepreneurs behind Christchurch brand agency Not Another.
Record Slowdown
AUCKLAND, Wednesday: The NZ media market again felt the full consequences of the Covid-19 pandemic’s impact on the economy in May, with the economic slowdown being reflected in another record decline in national marketer adspend of 37.8% to $54.1 million.
The Undead
SYDNEY, Wednesday: Australia has dumped the kangaroo, and chosen the yellow wattle as its new national logo – to the delight of comedy-loving Aussies, who believe it looks like the Coronavirus.
On the House
AUCKLAND, Today: The Comms Council is offering free 12-month membership to any individual made redundant from a member agency.
Bubble Wrap
AUCKLAND, Tuesday: Newton-based Hustle & Bustle, which describes itself as a “PR/brand experience agency”, has been appointed as the agency partner for LVMH’s Moët Hennessy New Zealand.
Indie title defies Bauer blues
AUCKLAND, Today: Denizen magazine – one of the few classy glossy titles left in the wake of the Bauer desertion – has just released its first post-Covid issue, a remarkable 264-page read.
“I started as an independent publisher in 2008 and have been the sole director, 100% owner and ringmaster ever since,” publisher/editor Claire Sullivan-Kraus told M+AD.Lumo taps Charlie McCubbine
AUCKLAND, Today: Lumo is putting on weight – despite the pandemic. Charlie McCubbine, formerly of Mediaworks, has joined Lumo as direct account manager.
Effie 2020 – Interrogation & Celebration
AUCKLAND, Today: The Effies open for entry tomorrow (scroll down for the links). “We almost didn’t have an Effie Awards programme this year,” emails the Comms Council’s Nathasha Galloway.
