Category Archive

The Marketing Association has just released its New Zealand Marketing Awards finalists for 2017. These came in just as we were about to hit the button on today’s M+AD-daily mailout – so we’ll analyse them more closely over the weekend, and share what we learned in Monday’s edition.

NZME has lost its court battle with Trade Me over the media giant’s attempt to register three trade marks that contain the word ‘me’, according to an NBR report out today.

Since Parnell-based Alexander launched a specialist separate division called The Content Place in 2016, they have been producing much of their own content, including videos for social media, and are about to start offering their clients the opportunity to do podcasts.

The Bay of Plenty radio market is about to heat up with the launch of a new radio station – to be known simply aas The Station – takes to the airwaves on 105.4 FM from this Saturday 5 August.

Facebook Creative Shop has this week posted a program sharing creative tips on how to adapt low-budget TV spots for mobiles.

Pead PR has won the digital and social retainer for Huawei New Zealand from Ogilvy, following a competitive pitch, bringing social media and PR under one roof (Pead already held the PR account).

Supermarket giant Countdown has chosen to support a Women’s Refuge initiative – created their agency Saatchi & Saatchi late last year – that allows visitors to its website to access The Shielded Site, a portal enabling victims of family violence to safely seek help and access critical information without fear of detection.

The Public Relations Institute holds an unusual event later this month – a two-hour tutorial for PR people about PR people. How to run a PR firm, to be precise. Or, as PRINZ puts it, “The ruthless application of common sense”.

Midas – founded in 2001 by the New York Festival organisation – has a new leader this year, after NYF appointed Scott Rose to the role of Midas executive director.