“The theme for Axis this year is about winning at your local, so we’re all going down to the pub!” reads the latest CAANZ Pigeon Post, announcing the date and venue of next week’s Q&A with creative adman Peter Vegas at the helm.
More APAC email, fewer clicks
Hong Kong, Feb 15 – UK ad site Warc reports that businesses across Asia-Pacific are sending more emails than ever, a new report says, adding that while click-through rates are dropping marketers should not necessarily be alarmed by this development.
Kiwi entries wanted
There’s just 12 days to enter Campaign Asia-Pacific’s Women Leading Change Awards, to be held in Hong Kong. Awards spokeswoman Angelia Teo has confirmed to M+AD that NZ entries are eligible “and valued”.
London adds Health & Pharma
The London International Awards has added Health & Pharma as a new competition in the 2017 awards and named Aussie expat Jeremy Perrott (now global chief creative officer at McCann Health) as jury president.
Cannes adds Effectiveness sub-categories, names jury
The Cannes Lions has added five sub-categories to this year’s Creative Effectiveness category. Cannes also unveiled the jury for this category.
ANZ & TBWA walk on the pride side
TBWA shops on both sides of the Tasman, and their client ANZ Bank – have crafted a new LGBTIQ campaign that celebrates love, and is scheduled to chime in with the Auckland Pride Festival and the Sydney Gay & Lesbian Mardi Gras – both currently under way (links at the end of the story).
Sugar whistles in the rugby season
Sugar & Partners teamed up New Zealand/Samoan choreographer Parris Goebel (now a star on the global dance scene) with hot NZ vlogger Shaaanxo to put our Super Rugby players to the test in a floor-shaking new campaign, #SuperBoomBoom.
Big Texas show taps Saatchi’s ASB work
Saatchi & Saatchi’s new ASB Clever Kash campaign is one of only five finalists at this year’s SXSW Innovation Awards, in Texas.
Facebook promises more transparency
Facebook has today announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.
Aussie shop designs NZ AIDS campaign
The New Zealand AIDS Foundation has turned to Sydney-based digital/strategic/design agency Frost*collective for its new Ending HIV campaign. Frost* conceived, designed and executed the campaign – described by one Campaign Brief Australia commentator as having “a compelling positive (negative) goal that is both a stretch and a welcome change of focus”.
