Saatchi & Saatchi’s new ASB Clever Kash campaign is one of only five finalists at this year’s SXSW Innovation Awards, in Texas.
Facebook promises more transparency
Facebook has today announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.
Aussie shop designs NZ AIDS campaign
The New Zealand AIDS Foundation has turned to Sydney-based digital/strategic/design agency Frost*collective for its new Ending HIV campaign. Frost* conceived, designed and executed the campaign – described by one Campaign Brief Australia commentator as having “a compelling positive (negative) goal that is both a stretch and a welcome change of focus”.
Arrivals & Departures: Yahoo Platforms taps NZ programmatic specialist, Facebook ANZ chief quits
NZ native & programmatic provider Yahoo Platforms has appointed Tom Adamson as programmatic specialist based in Auckland. The appointment follows a pivot towards the channels in November 2016, which is driven by Yahoo Platforms’ two key properties – programmatic resource Brightroll with Brightroll DSP+ and Brightroll Ad Exchange, and global native marketplace, Gemini.
Ad blocks threaten NZ media industry
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Twenty percent of all Kiwi PC users have ad-blocking software installed. That is 1 in 5! This obviously has significant implications for advertisers and publishers alike. According to ad blocking data produced by comScore across the period August-October 2016, these users account for 22% of all ad impressions.
Flux keeps the Brent Chambers dream alive
Flux Animation has restructured following the death of founder Brent Chambers late last year, and is currently setting up a new website.
Oz experiential shop comes to town
Sydney-based experiential marketing agency network Because – already in the UK, Dublin, and Toronto – has opened in New Zealand.
Arrivals & Departures: Changes at the top at Clemenger
Clemenger BBDO/Proximity Wellington managing director Livia Esterhazy has announced she will leave the agency in the coming months, after two years in the role. Clemenger Group creative veteran Brett Hoskin has been appointed to replace her.
Scam ads focus at New York show
New York, 13 February – The Cresta Awards, which honour creative excellence in international advertising & marketing communications (since 1993), has issued the call for entries in its 25th worldwide competition.
Student campaign hits the sweet spot
A new Sucaryl campaign developed by AUT Adschool students, working with Wilson Foods, The Business marketing agency, and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.
