Colenso BBDO, which has just been announced as a finalist in the One Show’s Q3 shortlist, is the only NZ shop to make it through.
Social video ads multiply – and get shorter
Video is transforming social media marketing and turning social platforms into broadcast media, according to global ad/media site Warc.
Trump’s Kiwi appointment creates a stir
Xero – a key client of Sugar & Partners Advertising Auckland – has been forced to defend the appointment of the company’s New York-based chairman to a key role in the new Trump administration, according to NBR Online journalist Karyn Scherer.
Sandspit still setting records (updated)
Two new arrivals in our latest TVC Top 10 (supplied exclusively to M+AD by Colmar Brunton): 99’s New World Xmas clip, and Air NZ’s Summer Wonderland (shot in Australia!).
Method stars at Vega Awards
Ponsonby digital agency Method Studios was the only NZ winner at the international Vega Awards, walking away with five awards – including two Golds. All five of the Method entries came 1st or 2nd.
Arrivals & Departures: Ex-Saatchi NZ CD Tom Eslinger joins NY PR shop
Former Saatchi & Saatchi NZ digital creative director Tom Eslinger – an American creative who spent 15 years in NZ from 1990 to 2005 – has been named global chief creative officer of Y&R Group agency Burson-Marsteller, a global strategic communications & PR firm based in New York.
Pride In Print date correction
Tuesday’s story about the Pride In Print Awards returning to Christchurch provided incorrect information about the date, due to an error in the information supplied in the original PiP release.
Nielsen brings Digital Ad Ratings to NZ
Nielsen Digital Ad Ratings is now commercially available in New Zealand, a step the research company calls “a major step forward for the digital measurement of advertising campaigns in New Zealand”.
Big hits raise $18k for Ronald McDonald House
Jack Sock and Lauren Davis aren’t the only winners to emerge from the 2017 ASB Classic. Through Saatchi & Saatchi’s ASB Rally for Charity initiative, the tennis tournament generated $18,090 for Ronald McDonald House Charities New Zealand (RMHC) to help meet the growing demand for its accommodation services across the country.
Arrivals & Departures: 99 taps Greg Forsyth, Newshub grabs newspaper guru
MediaWorks has appointed Oskar Alley as the lead digital editor in the Newshub team. He joins Newshub from Wellington’s Dominion Post where he held a variety of roles including assistant editor, chief reporter, and most recently deputy editor.
