The Asia Pacific Effie Awards has released its call for entries for next year. The 2017 competition features 42 categories plus three new specialty categories: Branded Content, Programmatic, and Seasonal Marketing.
The new 15” and 30” content pieces feature toddlers saying Trump quotes. The footage abruptly pauses and a range of cheeky words replace Trump’s. The viewer is then challenged to trump Trump at the Powershop website.
Global marketing software company Marketo has ranked #1 in G2Crowd’s latest rankings for Best Marketing Automation Software for Enterprises. Marketo earned the highest overall satisfaction and market presence scores.
Nick Paschalis has joined online display advertising technology shop Acquire Online Auckland as an agency sales director after a 5 1/2 year innings with Yahoo as head of direct sales.
NZME is partnering Central Lakes Media to launch easy-listening station Coast in Wanaka this Monday on 94.6FM. Central, which is owned by former Auckland broadcaster Mike Regal, already owns media in the district, including Radio Wanaka.
Clemenger BBDO Wellington’s Mistakes campaign for the NZ Transport Agency has won Gold and the Tim Broadbent Prize for Best International Campaign at the IPA Effectiveness Awards in London. The IPA event rewards work that “that demonstrate marketing payback”.
Contagion Auckland has produced a new national brand campaign for the new range of sausages from Premier Beehive – the first Beehive campaign in over a decade.
Tokyo, Nov 4 – Dictionary Films Tokyo executive producer Peter Grasse – a well-known face in the NZ film & advertising sectors – returned to Berlin to talk film craft with music producer Sam Spiegel of California’s Squeak E Clean Productions.