Revolver rebrands

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Sydney-based film company Revolver has rebranded with a new identity, brand campaign and website inspired by the closing credits in movies. The rebrand was created by Sydney consultancy, Holt.

Digital billboards star in lolly campaign

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Swedish-Canadian sweet-sour lollies brand Sour Patch (motto: Sour Sweet Gone) has launched into the New Zealand market with a flurry of activity targeted at the digitally native generation. In a New Zealand first this week Sour Patch followers were asked to Instagram their sour face using #sourpatchselfie with the images then projected onto the four digital billboards around Auckland making it the first socially integrated billboard in NZ and the first to stream live content created through a hashtag thread on Instagram.

Insight scores in New York

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Following recent wins at the IPA Best of Health and TVNZ Marketing awards, downtown Auckland healthcare agency Insight NZ has picked up Bronze at the Clio Healthcare Awards in New York (Audio category).