More FM Auckland has appointed Eleanor Cooley as Promotions Manager. She’s ex Auckland City Council, where she managed events around the Rugby World Cup, and worked on the Auckland Zoo and Trust Stadium portfolios.
ComedyCentral’s Viacom commissioned Brandspank NZ to write and produce six fresh channel idents for Comedy Central New Zealand.
Phantom Billstickers began life as pure rock’n’roll. These guys recall the days when hiding from cops, and pasting rock band handbills directly over existing poster ads, was par for the course. Nowadays, things could not be more different. Phantom has become a significant media brand. The band posters are still there – but Phantom clients today include corporates and ad agencies.
Telecom budget mobile brand Skinny has shot a smart animated TVC that illustrates graphically the brand’s many charms.
Ford and JWT recruited a team of five Kiwi professional racing and rally drivers to shoot the new precision driving TVC to promote the five models in the Ford Focus range.
Kiwis who are unhappy with the way New Zealand businesses treat them, prefer to complain on Facebook – and want something free in response to their complaint, according to new research out of Auckland-based Impact PR.
In what is believed to be a world’s first, Ogilvy & Mather have placed an advertising message inside a music track.
Outdoor Media Association member revenue continues to grow, with Q2 2014 reaching $16,724,325, up 0.7% on the corresponding period of the previous year.
The CAANZ/AUT University Lab returns this year, with a two-day in-depth media course designed to better equip mid-level and senior marketers on how to achieve optimum return on investment for their media spend.
Throughout 2014, CAANZ industry development manager Marlen Smith, with support from her “armed band” of industry experts – Y&R’s Nicky Greville, HCA’s Neil Cameron and CAANZ president Simon Lendrum – has been scouring universities up and down the country in search of future talent for the industry.