JWT has launched a 3D-sound version of the Ford Focus precision-driving Move Your Senses TVCs currently running in cinema and on the NZ TV networks.
Coca-Cola has created new campaign, Make Someone Happy, which aims to encourage consumers “to put smiles on other people’s faces by doing something a little unexpected and spontaneous every day”.
YWCA Auckland is continuing the fight for gender pay equality in New Zealand with its latest campaign which calls for the Governor of the Reserve Bank to remove gallant suffragette Kate Sheppard from the $10 note.
Fonterra Brands NZ has appointed Colenso BBDO as its social media partner for all brands, after a pitch that is said to have included OMD’s Fuse (the incumbent), and Young & Shand.
Federation Auckland has created a new campaign for Cavalier Bremworth which positions them as the only NZ carpetmaker that manufactures 100% in NZ with NZ materials.
Australian ad website Mumbrella has announced it will no longer attend the Cannes Lions, in protest against ongoing scam ads scandals.
Just two Kiwis have been named for jury service at September’s Spikes Asia – Colenso MD Nick Garrett and Y&R CD Gavin Siakimotu. (Ten Aussies were appointed.)
APN Outdoor has unveiled New Zealand’s first digital billboard network. “This comes after two years of planning, development and technological research into perfecting the world’s first network of this magnitude and sophistication and integrates the country’s first digital billboard launched in Queen St last year,” said APNO general manager Phil Clemas.
Val Morgan has released details of its new cinema advertising platform, CineTAM, powered by an 80,000-strong loyalty membership base.
Former Telecom NZ senior executive Kieren Cooney, who was famously called a “smart-arse” last year by an Australian Senator, has been appointed managing director of DDB Group Sydney.