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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: WPP Media is beefing up its consulting offer across Australia and New Zealand, bringing former Accenture Song executive Aishwarya Rao on board as Managing Partner, Consulting. The expanded Marketing &... Read More
AUCKLAND, Today: You might be brilliant at your day job, but that doesn’t mean you’ve got the rest of life figured out. MAS is having a little fun with that reality in... Read More
A Chicago student team has won the New York Festivals Young Globals 2017 Award. “Sadly,” writes PR director Gayle Seminara Mandel, “there are no Kiwis. I am just sharing.” Read More
By Nikki Quail, founder/MD at Fresh Focus: The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus has been having while presenting the... Read More
M+AD readers looking for news on this failed NZME-Stuff merger should consult their daily newspaper or online newsfeeds for all the angles on this news. Read More
Following Phantom Billstickers’ popular Poetry on Posters series, the most music-friendly ad medium in the country reckons it’s now time for New Zealand’s musicians to step into the spotlight. Read More
As signalled a month back, Marketing Association ceo Gill Stewart has resigned after 18 months at the helm. Her temporary replacement is Tony Mitchell, who’ll keep the seat warm while the search... Read More
The new Whittaker’s Toffee Milk Chocolate campaign – devised by Whittaker’s, in collaboration with Assignment Group and MBM – once again has taken inspiration from history, says assistant marketing manager Jasmine Currie. Read More
No creative genius was required by BETC Paris in making this new anti-bullfighting TVC – just action and blood. Real blood. Lots of it. And cruelty beyond belief. WARNING: You’ll need a... Read More
Ireland’s premier international creative advertising awards show, the Kinsale Shark Awards, is now open for entries. As from today, Film, Music Video, Print and Design categories can all be entered until the deadline... Read More
The Advertising Standards Authority has today reported that advertising revenue across all main media was $2.572 billion dollars for the 12 months ended 31 December 2016 (the 2015 total was $2.570 billion). Read More
In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New... Read More
