Air NZ’s new surf-themed safety video is already a global hit, just days after it was unleashed on the web. But who knows what the value is of the unprecedented two full pages of A-section coverage it received in yesterday’s NZ Herald?
Arrivals & Departures
TVNZ has appointed Mandie Strachan to the newly created position of trade marketing manager, managing and implementing TVNZ’s new trade engagement & communication strategy.
Taste of Sweden on Ponsonby Rd
Spark PR & Activate have brought summer back to Auckland, working with Rekorderlig Cider to open the city’s only Swedish bar, Kapell on Ponsonby Road.
Otherwise fine
The New Zealand Book Council and Colenso BBDO have come together again to promote the 2015 Auckland Writers Festival with Well Written Weather, a radio viral campaign that celebrates the power of good writing.
Marketing Awards deadline looms
Entries for the 2015 TVNZ NZ Marketing Awards close next Friday 22 May at 5pm – but there’s also a late entry date – 5pm Friday 29 May (will cost you an extra $150+gst).
Southern comfort – the final session
And now the moment we’ve all been waiting for – the final installment of the Radio Hauraki Hiace Port-a-Palace project, produced and managed by Saatchi & Saatchi.
Veni, vidi, vici (updated)
OMD won two Golds and two Bronzes at the 2015 Festival of Media Global Awards held in Rome yesterday. NZ’s only other award was a Bronze for PHDiQ.
Journo alert – Facebook unveils Instant Articles
Facebook has launched Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.
Arrivals & Departures
AdHub taps Garry Jordan: NZME-owned downtown Auckland advertising network AdHub has appointed Garry Jordan as its general manager.
DDB/Facebook/Starcom’s Chopper Appeal Reveal
Readers will already have seen the distressing TVC of a woman trapped in a crashed car, shot by The Sweet Shop for DDB’s Westpac Chopper Appeal Month campaign. Now they can see DDB and Starcom’s follow-up Facebook videos – including the finale (above).
