The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month. Read More
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can... Read More
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years. Read More
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved... Read More
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give... Read More
Wellington indie creative agency Doublefish, with film company Teacup, has framed a far-reaching campaign for Women’s Refuge – one the agency purposefully designed to be used for years to come. Read More
NZ commercial radio continues to gain strength, reflected in the latest 2018 GfK independent survey, which recorded an impressive 3.66 million listeners (80% of all New Zealanders 10+) tuning in weekly –... Read More
McDonald’s, along with agency partners Fuse and OMD, have disrupted the theme that organic reach is dead. A Facebook post that went live on Sunday 1 July has gone viral reaching over... Read More