Parnell-based creative agency Rainger & Rolfe have crafted a digitally driven, brand positioning and activation campaign designed to communicate Craigs Investment Partners commitment to personalisation.
Paper coupons rule – even with Gen Y
Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc website. The research shows that almost two thirds of US consumers still prefer to use paper coupons.
Marathon runners caught the final
Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the scheduling clash by streaming the final live from devices attached to the backs of runners.
Mike Davison’s next solo exhibition
Auckland artist Mike Davison (head of art at Colenso BBDO) holds his new show, Rangi & Papa, at Flying Fish, 230 Ponsonby Rd on Friday & Saturday 20th & 21st November.
Thirst for learning
Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now had been rather aimless.
Sugar&Partners enlist Roberta Flack for Daikin
Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign, The Best Air Anywhere, created by Sugar&Partners and shot by Chris Dudman of Robber’s Dog, featuring Roberta Flack’s The First Time Ever I Saw Your Face.
A bob each way
APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup.
Pink in the black
Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing production agency The Hatchery, while Ponsonby full-service ad agency Blackfoot handled PR, social and internal comms.
AWARD School graduation tomorrow
After a gruelling schedule of 10 briefs in 12 weeks, AWARD School NZ 2015 winds up at a function in Auckland tomorrow night (Wednesday 4 November).
Adschools put 2015 on show
Auckland’s two creative advertising schools are this month taking a different approach to their end-of-year shows of their students’ best work.
