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DDB & Robber’s Dog make Macca’s history

Editor February 26, 2016TVCs, News Make a Comment

To promote McDonald’s new, innovative Create Your Taste service – now available across New Zealand – DDB has launched a campaign where Kiwis can create their own burgers.

Instagram signs 200,000th advertiser

Editor February 26, 2016News Make a Comment

Instagram has announced that more than 200,000 advertisers around the world are now using the platform to reach customers already on Instagram.

Let’s hear it for … Saatchi, Data Insight, justONE, Colenso, FCB, Republik

Editor February 26, 2016News Make a Comment

The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the campaigns defining and shaping the new possible in Direct Marketing.

Digital adspend study extended to NZ

Editor February 25, 2016News Make a Comment

Global ad platform AdRoll has launched its ANZ State of the Industry report which closely looks at the advertising and marketing landscape. For the first time this year, the APAC’s Sydney office included NZ marketers in their survey for the first time.

Maybe I’m the new demographic for Facebook?

Sallyanne Smutek February 25, 2016News Make a Comment

By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies?

Arrivals & Departures: Mark Jennings exits MediaWorks, 3rdeye taps Fiona Tulloch

Editor February 25, 2016A+D, News Make a Comment

Newshub head of news Mark Jennings is “moving on” from MediaWorks after 25 years heading the 3News team. He will be replaced by NineMSN editor Hal Crawford – an Aussie whose 21 years in journalism is almost entirely in online news services (apart from three years at West Australian Newspapers at the start of his career in the ’90s).