New Zealand’s advertising elite are counting down to one of the industry’s glamour events of the year – the 2015 Effie Awards.
Just don’t mention the unmentionables
Wendy’s, with a little creative help from agency &Some, has launched a new gourmet burger on a black brioche bun – and shot a TVC to prove it.
Arrivals & Departures: Swedish heavyweight heads to Ikon NZ
MediaCom Sweden ceo Linus Hjoberg is to join sibling WPP agency Ikon in NZ as joint managing director, working with current Ikon NZ current managing director Emma Bolser, reporting to GroupM NZ ceo Sean Seamer.
The art of video storytelling
Pure Productions owner Jamie McKenzie will star at the upcoming Marketing Association Brainy Breakfast. His subject – the art of storytelling and how to get the best from a video production agency.
DDB, Colenso, Y&R, ZO, FCB look sharp at Spikes (Updated)
NZ agencies shone brightly at Spikes Asia, which concluded in Singapore on Friday, picking up three Grand Prix, Agency of the Year, seven Golds, 16 Silvers, and five Bronzes.
iSite counting the beat
iSite Media is heralding a significant step change in planning capability across its national billboard portfolio with the launch of reach and frequency for billboards.
Snakk makes the Hot 10
Mobile advertising technology company Snakk Media (NZAX: SNK) has been named as one of New 10 hottest emerging tech companies for THE second year running, placing 7th on a list revealed last night by the Technology Investment Network (TIN).
Interactive reaches new heights
Interactive Advertising continues to grow in New Zealand with the latest IAB/PwC Online Advertising Report noting that it generated a record $184.73 million in Q2, 2015, a 30% increase year on year.
Creative step sideways
With the building industry showing unprecedented growth, it’s a time of enormous opportunity for Federation client James Hardie. “The client brief reflected this market trend: keep James Hardie’s range of design-led fibre cement claddings top of mind for 40-somethings looking to re-clad, renovate or build brand new,” says agency CD Matt Campbell.
