Tourism New Zealand has entered a global partnership with Facebook to attract visitors to New Zealand.
Terminal velocity
APN Outdoor engaged global researcher Millward Brown to produce The Airport Economy – an in-depth study looking at Auckland Airport and how it does business. This report – a follow-up to last year’s The Attention Economy – is out now, and will be introduced to the agency market later this week.
The NZ affiliate of the Millward Brown network is Colmar Brunton. The video (above) catches the reactions of Colenso’s Nick Garrett, Y&R’s ’s Nicky Greville, Contageon’s Richard Thompson to the latest airport offerings.
TVNZ restructures, axes 30 staff
TVNZ is following a similar restructuring path to MediaWorks TV, with ceo Kevin Kenrick announcing the disestablishment of “approximately” 30 roles.
Young & Shand inherits as Consortium calls it a day
Following the loss of long-term client AUT in May, Auckland agency Consortium has closed its doors – 12 years after they opened.
Dope ad pulled
The first TV ad for marijuana since legalisation in many American states has been pulled due to legal concerns.
Yahoo NZ launches on-demand TV
Yahoo New Zealand has launched Yahoo TV, offering premieres, box sets and catch-up TV on demand – for free – as well as new premium opportunities for advertisers.
Kiwi craft series filmed on new LG smartphone
New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.
Arrivals & Departures – Latin America beckons
Nielsen New Zealand marketing & communications manager Kim McFadden has taken six months’ extended leave. Even as you read this, she’s on the plane bound for Central America.
School’s in
The 2015 edition of AWARD School NZ got under way this week at the Colenso building on College Hill. The 10 students were welcomed by school head Brett Colliver and given their first brief of the course.
$10k Newspaper Ad of the Year entry call
Entries opened today for the 2015 $10,000 Newspaper Ad of the Year award, the only award that “inflates both egos and bank balances and the largest cash prize”.
