The Gunn Report has launched its Cannes Lions Sweepstakes 2015 – a contest to predict which ads will win a Film or Film Craft Lion at this year’s festival in three weeks (on Saturday 27 June). Participants make their selections from 20 TVCs pre-chosen by founder Donald Gunn. One NZ commercial made the cut – DDB’s Steinlager Born to Defy, the tale of Kiwi William Trubridge’s attempt to break his own unassisted free dive world record.
Finally, sugar is good for something
ecostore won the Ministry of the Environment’s Green Ribbon Business Leadership Award at the ceremony held at the Beehive in Wellington last night.
The Colenso-Breast Cancer Foundation alliance delivers new product
Colenso BBDO and the NZ Breast Cancer Foundation have completed their joint project to create a cream that helps women check themselves for lumps in the breast. The product is now on sale for $11.99 at Countdown, Pak’n’Save, New World, The Warehouse, and at skinfood.co.nz.
SKY wins Promo six-pack (updated)
SKY TV has won six Golds and a Bronze at the Promax BDA NZ Awards (which honour TV promo creativity in NZ) in Auckland. MediaWorks won three Golds and three Silvers, followed by TVNZ Blacksand (1 Gold, 3 Silver), Maori TV (one Gold, four Silver), Prime TV (two Silvers) and Brandspank (a Silver).
NZ strikes multiple Gold at AMES
NZ agencies picked up six Golds at the Asian Marketing Effectiveness & Strategy Awards in Singapore overnight. Saatchi & Saatchi and Auckland indie Republik covered themselves in glory with two Golds apiece. The other two Golds went to DDB and Colenso.
State broadcaster lifts reach with NZ digital deal
MSN New Zealand and Radio New Zealand have unveiled a partnership that will see digital content produced by Radio NZ distributed by MSN NZ.
PR sector honours ‘The Godfather’
The Public Relations Institute (PRINZ) has recognised the late Joseph Peart by naming the top Accreditation in Public Relations student award in his honour.
Visual trends impacting mobile brand communications in 2016 and beyond
By Jacqueline Bourke, Getty Images’ global creative insights & planning manager: The use of mobile devices in everyday life isn’t ‘on the rise’ – it has arrived. Smartphone and tablet devices are glued to our hands both in the boardroom and while at home as our working and entertainment habits are dominated by pixels and HD displays.
Yahoo NZ gets personal
Yahoo New Zealand has today announced the launch of its mobile app, which aims to bring the “best stories” together in a personalised stream.
Former Herald ed gonged
Once again, the ad industry is missing in action from the Queen’s Birthday honours list. But one newspaperman made the grade – former NZ Herald editor Gavin Ellis has made an officer of the NZ Order of Merit for services to journalism.
