While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in... Read More
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month. Read More
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural... Read More
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period... Read More
At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and... Read More
New Plymouth. – TSB has unveiled the company’s new brand and corporate logo, which aims to reflect reflects the 100% independent and New Zealand-owned bank’s growth while paying tribute to its roots. Read More
The 39th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries – and unveiled new sub-categories. Read More
New Zealand agencies & film companies picked up an impressive 32 gongs – including four Grand Prix – at the Spikes Asia festival, which wound up in Singapore on Friday. Read More