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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Instagram has announced that more than 200,000 advertisers around the world are now using the platform to reach customers already on Instagram. Read More
The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the... Read More
Global ad platform AdRoll has launched its ANZ State of the Industry report which closely looks at the advertising and marketing landscape. For the first time this year, the APAC’s Sydney office... Read More
By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies? Read More
Newshub head of news Mark Jennings is “moving on” from MediaWorks after 25 years heading the 3News team. He will be replaced by NineMSN editor Hal Crawford – an Aussie whose 21... Read More
Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt... Read More
Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way. Read More
Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform. Read More
TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba. Read More
Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie. Read More
